If you’ve been considering selling your home at any time over the past year, you’ve probably been keeping a close eye on the state of the Austin real estate market.
I did have clients who were one of 18 on another home…
Yet, I had another client who had one offer (it was above asking, but the point is that every home, every neighborhood, and every situation is different.
We’re appreciating pretty rapidly across the entire Austin MSA, which includes Travis County (Austin) and surrounding counties as well. But, some areas are certainly lighter on inventory than others and certain price points are more competitive than others. So this MAY not all necessarily apply to your situation!
So what does all this mean for you?
Here are 6 Things to Consider if You’re Thinking of Selling in 2021
2. Just Because It’s A Hot Market Doesn’t Mean You Can Name Your Price! I’m sure you’ve heard of a friend or neighbor who got $10K, $20K, $50K or more over their asking price. While that’s certainly possible (and even probably in certain areas), it doesn’t mean that you can just throw your house on the market for whatever price you’d like and expect an offer for more than asking.
In fact, my neighbor did this precise thing. In our 5500-home community, as of 3 days ago, we had 2 homes (yes TWO) on the market. She listed hers for about $100-$150K higher than she should have. And, believe me, nobody would like her to get that more than me!!! But, after a couple of weeks, she’s had to lower the price because it’s just plain overpriced. End of story!
3. Position Your Home in the Best Light. There is a complete strategy to listing your home and getting the most out of it (and/or the best terms for you like a leaseback, for instance). This starts with a repair punch list, a “home edit” list, and a staging plan. It is a very detailed process, but it’s how we get the best price for your home! The process generally takes about 4 weeks from start to finish, but we can do it as quickly as we need to! In some cases, we can move through the process in a single weekend!
4. Make Sure You Have A Marketing Partner. Marketing is truly at the core of a successful sale! It’s not enough to pop a sign in the yard and put it online. To get the best exposure, you need to have a clear pre-marketing strategy and “opening week” campaign, followed up with a 6-8 week ongoing marketing system in place in the event that your home is one that will take a bit longer to sell (this could be the condition, price, location, functionality, etc.). The marketing has to continue until the sale.
5. Understand What Will Be Expected of You During the Contract Period. Beyond things like showings and access TO the home, there may be some other documents that you’re responsible for or actions you need to take. It’s best to have that ahead of time so that you’re not under pressure when you should be packing and moving! No matter how prepared you are, packing and moving are STRESSFUL!
6. Consider Your Next Steps. A lot of sellers I talk to are worried that they won’t be able to find something if they sell their home. And, I wish I could tell you not to worry… but we definitely have a supply and demand issue, so I can’t necessarily say that!
That being said, there are a lot of options depending on why you want to sell and some simple strategies we can employ that will make it much easier and take a lot of stress of you during this process. We have 3-5+ different scenarios depending on your situation. We just need to be on the same page so it works for you and I can help execute your plan!
All this being said, my goal is simple: to help you make the right decision for your family. Whether it’s advice with updates and upgrades or helping you sell your current home and move on to the next phase of your life… or simply help you find a home that meets your current needs (with COVID, we’ve all learned a lot about what’s important in our home).
I invite you to grab a copy of my book… I’ll drop a free copy in the mail if you just reply to this email with your mailing address. If you prefer, you can pick it up on Amazon as well!
In it, I take you through what it takes to get your home sold for the most amount of money. I’ve flipped homes personally for nearly 20 years and I’ve been in hot seller’s market, major buyer’s markets and weathered the crash of 2008/2009 at ground zero (South Florida). Oh… and my husband and I built a 7-figure digital marketing platform, and my passion is really in marketing!
Let’s chat and get a plan together!
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