{"id":1412,"date":"2021-01-11T05:39:46","date_gmt":"2021-01-11T11:39:46","guid":{"rendered":"http:\/\/heathertankersley.com\/2020\/?p=1412"},"modified":"2021-01-12T13:30:16","modified_gmt":"2021-01-12T19:30:16","slug":"sellers-the-state-of-the-austin-real-estate-market","status":"publish","type":"post","link":"http:\/\/heathertankersley.com\/blog\/sellers-the-state-of-the-austin-real-estate-market\/","title":{"rendered":"Sellers: The State of the Austin Real Estate Market"},"content":{"rendered":"
It seems that at the beginning of the year, there are always \u201cexperts\u201d making predictions of various sorts, so I thought I\u2019d share a little bit about what\u2019s going on in the greater Austin area right now and give you some things to consider over the coming months!<\/div>\n
<\/div>\n
I guess we can call it \u201cThe State of the Real Estate Market\u201d in Austin!<\/p>\n

\"success.png\"If you’ve been considering selling your home at any time over the past year, you\u2019ve probably been keeping a close eye on the state of the Austin real estate market.<\/p>\n

First things first, real estate is local… In fact, it\u2019s HYPER<\/strong>\u00a0local! In other words, what\u2019s happening in your zip code, or even your subdivision within your zip code is the main set of stats that you\u2019re looking at!<\/div>\n<\/div>\n
<\/div>\n
Last weekend, I saw a post on Facebook about an agent who received 97 offers on her listing\u00a0(yes,\u00a0<\/em><\/div>\n
<\/div>\n
NINETY-SEVEN)<\/em>. Don\u2019t worry. That is NOT the norm, but the point is, it\u00a0did happen<\/u>!<\/div>\n

I did have clients who were one of 18 on another home…<\/p>\n

Yet, I had another client who had one offer (it was above asking, but the point is that every home, every neighborhood, and every situation is different.<\/p>\n

We’re appreciating pretty rapidly across the entire Austin MSA, which includes Travis County (Austin) and surrounding counties as well. But, some areas are certainly lighter on inventory than others and certain price points are more competitive than others. So this MAY not all necessarily apply to your situation!<\/p>\n

So what does all this mean for you?<\/em><\/p>\n

\n

Here are 6 Things to Consider if You\u2019re Thinking of Selling in 2021<\/b><\/h4>\n
1. You’ve Got to Have a Plan!<\/strong>\u00a0Sure, you may have decided that it\u2019s the year to sell your home, but do you need to wait for a child to graduate from high school? Are you just looking for a new home in the area and need to consider your purchase strategy? Is there any work or are there any updates that would make sense to do to maximize your profits? And so on!<\/p>\n

2. Just Because It\u2019s A Hot Market Doesn\u2019t Mean You Can Name Your Price!<\/strong>\u00a0I\u2019m sure you\u2019ve heard of a friend or neighbor who got $10K, $20K, $50K or more over their asking price. While that\u2019s certainly possible (and even probably in certain areas), it doesn\u2019t mean that you can just throw your house on the market for whatever price you\u2019d like and expect an offer for more than asking.<\/p>\n

In fact, my neighbor did this precise thing. In our 5500-home community, as of 3 days ago, we had 2 homes (yes TWO) on the market. She listed hers for about $100-$150K higher than she should have. And, believe me, nobody would like her to get that more than me!!! But, after a couple of weeks, she\u2019s had to lower the price because it\u2019s just plain overpriced. End of story!<\/p>\n

\"Austin-10-year-real-estate-chart-January2021.png\"<\/a>
\n3. Position Your Home in the Best Light.<\/strong>\u00a0There is a complete strategy to listing your home and getting the most out of it (and\/or the best terms for you like a leaseback, for instance). This starts with a repair punch list, a \u201chome edit\u201d list, and a staging plan. It is a very detailed process, but it\u2019s how we get the best price for your home! The process generally takes about 4 weeks from start to finish, but we can do it as quickly as we need to! In some cases, we can move through the process in a single weekend!<\/p>\n

4. Make Sure You Have A Marketing Partner.<\/strong>\u00a0Marketing is truly at the core of a successful sale! It\u2019s not enough to pop a sign in the yard and put it online. To get the best exposure, you need to have a clear pre-marketing strategy and \u201copening week\u201d campaign, followed up with a 6-8 week ongoing marketing system in place in the event that your home is one that will take a bit longer to sell (this could be the condition, price, location, functionality, etc.). The marketing has to continue until the sale.<\/p>\n

5. Understand What Will Be Expected of You During the Contract Period.<\/strong> Beyond things like showings and access TO the home, there may be some other documents that you\u2019re responsible for or actions you need to take. It\u2019s best to have that ahead of time so that you\u2019re not under pressure when you should be packing and moving! No matter how prepared you are, packing and moving are STRESSFUL!<\/p>\n

\"Need
\n6. Consider Your Next Steps.<\/strong>\u00a0A lot of sellers I talk to are worried that they won\u2019t be able to find something if they sell their home. And, I wish I could tell you not to worry… but we definitely have a supply and demand issue, so I can\u2019t necessarily say that!<\/p>\n

That being said, there are a lot of options depending on why you want to sell and some simple strategies we can employ that will make it much easier and take a lot of stress of you during this process. We have 3-5+ different scenarios depending on your situation. We just need to be on the same page so it works for you and I can help execute your plan!<\/p>\n

All this being said, my goal is simple: to help you make the right decision for your family. Whether it\u2019s advice with updates and upgrades or helping you sell your current home and move on to the next phase of your life… or simply help you find a home that meets your current needs (with COVID, we\u2019ve all learned a lot about what\u2019s important in our home).<\/p>\n

\"How<\/a>I invite you to grab a copy of my book… I\u2019ll drop a free copy in the mail if you just reply to this email with your mailing address. If you prefer, you can pick it up on Amazon as well!<\/p>\n

In it, I take you through what it takes to get your home sold for the most amount of money. I\u2019ve flipped homes personally for nearly 20 years and I\u2019ve been in hot seller’s market, major buyer\u2019s markets and weathered the crash of 2008\/2009 at ground zero (South Florida). Oh… and my husband and I built a 7-figure digital marketing platform, and my passion is really in marketing!<\/p>\n

\"December<\/a><\/p>\n

You can also download the current Travis County Market Update with the stats from\u00a0December 2020. It gives you a quick peek into the change year over year from\u00a0December 2019 to December 2020.<\/div>\n
<\/div>\n
I post this report monthly on my Facebook page and would be happy to drop a copy\u00a0in the mail for you as well!<\/div>\n

Let’s chat and get a plan together!<\/p>\n<\/div>\n

<\/div>\n<\/div>\n

\"Heather_Tankersley\"<\/a><\/p>\n

P.S. And be sure to follow me on\u00a0\"fb\u00a0Facebook<\/a>\u00a0and\u00a0\"instagram\u00a0Instagram\u00a0<\/a>so I can share market information, renovation and design tips, information about things to do in the Austin area.<\/p>\n","protected":false},"excerpt":{"rendered":"

It seems that at the beginning of the year, there are always \u201cexperts\u201d making predictions of various sorts, so I thought…<\/p>\n","protected":false},"author":1,"featured_media":1421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[49,24],"tags":[47,37,43,45,44,46],"yoast_head":"\nSellers: The State of the Austin Real Estate Market - heathertankersley<\/title>\n<meta name=\"description\" content=\"State of the Austin Real Estate Market - I thought I\u2019d share a little bit about what\u2019s going on in the greater Austin area right now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/heathertankersley.com\/blog\/sellers-the-state-of-the-austin-real-estate-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sellers: The State of the Austin Real Estate Market - 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