We talk about various metrics from time to time… But over the next several weeks, we’re going to discuss methods to improve your email deliverability once again as we approach the holiday marketing cycle.
Please note: These are not “quick fixes” and apply to your overall program, long term.
Here are the areas we’re going to focus on and highlight over the next few weeks:
1. IP allocation (how many IPs, warming them up, etc.)
2. Improving your opt-in process
3. List hygiene
4. Authentication
5. Complaints
6. Spam Traps
7. Blacklist and blocks
8. Content
9. Subject line tips
10. The opt out process (and ideas for setting up and managing a preferences page)
If there are any other topics you’d like us to cover, please send us an email at support@emaildelivered.com.
For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today, she is the Co-Founder and CEO of Email Delivered.
Take the time to review these email deliverability reminders http://www.emaildelivered.com/email-deliverability-reminders/. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.
