According to a recent research study from Marketing Sherpa, the following are the top 10 reasons people unsubscribe from your emails.
There are quite a few “reasons” that you can have a positive impact on…
26% – “I get too many emails in general”
21% – “The emails are not relevant to me” (a strong call for more segmenting)
19% – “I receive too many emails from this company specifically” (offer an email frequency downsell. NOTE: This is standard for those of you using the new EmailDelivered software)
19% – “The emails are always trying to sell me something” (send more content!)
17% – “The content of the emails is boring, repetitive and not interesting to me”
16% – “I don’t have time to read the emails”
13% – “I receive the same ads and promotions in the email that I get in print form” (if you’re using direct mail – and you should be – complement the pieces with email)
11% – “Email is too focused on the company, not enough on my needs”
10% – “The email seems like it is intended to meet other people’s needs, not people like me”
10% – “The emails look to cluttered and sloppy”
To see the full report, visit: https://www.marketingsherpa.com/article/chart/why-consumers-unsubscribe
For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today, she is the Co-Founder and CEO of Email Delivered.
Know what are the top reasons people unsubscribe from your email http://www.emaildelivered.com/10-reasons-people-unsubscribe/ . Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.
