This past year, at SXSW, we spent a good bit of time in sessions on growth hacking and development. Since then, a number of our team members has been following a number of panelists and speakers.
This week, I came across a great case study – coupled with some important email reminders.
The author, Tammy Camp, was ALL ABOUT analytics and tracking and has provided some good insight (and a few reminders) that are worth revisiting!
* Focus on the small stuff – Look for small improvements week over week (as little as 2-5%). Lots of small tweaks result in big results!
* Split test subject lines – this is old hat to most of us, but a good reminder. Use the “curiosity approach” and try to spark their imagination!
* Deliverability – We already spend a lot of time focusing on deliverability and best practices in our weekly newsletters.
*A/B testing sequences – Try testing the order of your messages in your campaign sequences in order to increase open rates and engagement rates.
Check out the full case study/article below. There are lots of good little nuggets in it that are worth a quick read:
http://500.co/email-is-still-king-in-ecommerce-an-email-deliverability-wecret-weapon
For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.
To get more email marketing tips and tricks, including this article Email is Still King, visit http://www.emaildelivered.com/blog/. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.
