A quick tip for this week…
Subject lines are really the first point of of engagement with your subscribers (after deliverability and from name recognition, of course).
Here’s a cool (free) resource for evaluating subject lines before sending out your messages. (Just set up a free account)
http://www.subjectlinegold.com/
You just enter your subject line in (or upload) and then the software will tell you open rates, click rates, and delivery rates based on the subject line.
It’ll also give you some data on word count, subject line length and word size.
For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.
For more email marketing campaigns tips like this useful subject line tool visit http://www.EmailDelivered.com/blog. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.
