A list goes cold when it is overlooked or neglected and doesn’t receive an email from you in weeks, months, or even years. If your subscriber has forgotten you, when you email them again after a long break, they may not recognize you and ignore your message, or worse, they report your email as spam. We have 7 steps to warming up a cold list.
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Read the full article: “7 Steps to Warming Up a Cold List“
