Did you know that over 350 million people are using Gmail? If you have any sort of opt-in list, is a safe bet that you are mailing to Gmail users, but do you know HOW to get to them? Since Google has introduced it’s tabbed inbox system, it is also not apologizing for their strict filtering rules. This means that if you don’t take a few simple steps to adapting to the Gmail changes, you’re risking a loss in response rates to your campaigns. Read the full article here.
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Read the full article: Optimize Your Unsubscribe Process. Infographic provided by: EmailDelivered.com

Read the full article: “Getting to the Gmail Inbox: Gmail Deliverability Tips”