It might sound great to be able to buy a list on tens of thousands of emails right? Wrong. Not only can it be costly, but it can damage your reputation as well. Sending to people that aren’t expecting will increase your complaints. The top five reasons to not buy an email list are legal implications, your email program may get shut down, your reputation, waste of resources, and there are better ways to list build out there. There might not be an “easy” way to list build, but doing it organically and over time will be worth it.
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Read the full article: “7 Steps to Warming Up a Cold List“
