No doubt you’ve heard the truism in online marketing that ‘the money is in the list.’ By itself, that truism is about as useful as

There is a heated debate inside marketing circles right now about whether email marketing (EM) or social media marketing (SMM) is a better option when it comes to focusing

Since the holidays are coming up and everyone is busy, we’ve decided to dedicate the next several weeks to some short email tips that you

Since the holidays are coming up and everyone is busy, we’ve decided to dedicate the next several weeks to some quick tips that you can

Attention is the most precious commodity in marketing. When it comes to email marketing, your subscriber’s inbox is full of emails that compete for attention

How do you get and keep your subscriber’s attention? After all, if you want to have consistently profitable email campaigns, it sure helps if your

It’s a common problem for email marketers: Cold lists. For one reason or another, a list gets overlooked or neglected and doesn’t receive an email

HTML vs text, which is best? If you ask whether HTML emails are better than text-only emails, the answer depends on who you ask. To

Are your email campaigns mobile friendly? For too many marketers, the answer is a resounding no. Even if you have taken some steps to make

Affiliate marketing offers many attractive benefits because you can promote another company’s product and receive a commission for sales without having to develop the product,