This week, I want to take a quick moment to go over list hygiene and managing your list “the right way”. We get lots of

Here are 12 tips to keep you from getting caught by the spam filters: Produce quality content (this includes making sure your email code is clean,

We all know (and pay careful attention to) open rates… Don’t get me wrong, open rates are certainly an indicator of several factors… and useful

There are 3 separate components to SpamCop: 1. Reporting Service (End users proactively report you)2. Mail Service (Providers can subscribe to this service to handle

List churn is a fact of life when it comes to email marketing. In fact, email address churn rates range between 20% and 30% a

Often times clients will go through the “Troubleshooting Inbox Placement” steps that we provide, only to get stuck on the HTML factors. If you think

We have talked about engagement on a number of occasions, but it bears another discussion as it’s EXTREMELY important for marketers to start paying attention

Can’t I just change my IP address if there’s a problem with my email marketing program? That’s one question we often get that relates to

A few weeks ago, I did a webinar for a mastermind of which I’m a member and a question that came in multiple times related

More and more, we see new clients wanting to do their own thing when it comes to warming up their domains and IPs. The problem