Here are email marketing strategies backed by science: 1. Personalize your email, but test NOT using the recipient’s name. There is a time and place for personalization

We’ve all heard the saying, “you never get a second chance to make a first impression.” The same holds true when it comes to your

It doesn’t matter if you’re brand new to email or if you’re a seasoned veteran. When it comes to your marketing, it’s essential to know

Lately, we’ve had questions about IPs and volume and when to increase the number of IPs. When we work with folks on the setup, we

A few weeks ago, I read a great article on Forbes called “Email Marketing Strategies You Can Borrow From Billion-Dollar E-Commerce Giants” Here are a few

We’ve covered this in the past, but wanted to quickly revisit it to remind you of the requirements… 1. Never use false or misleading header information.This

There has been a lot of talk about segmentation at Email Summit in Las Vegas. The common themes are that: (a) Everybody needs to segment MORE

Gmail continues to be one of the most popular email services, behind only the iPhone. This means that LOTS of your subscribers are using Gmail

We’ve talked often about email frequency and consistency… Mail too much, and your subscribers complain, opt out, etc. Mail too infrequently and you’re losing a

While having a good IP reputation is still important, it’s not the ONLY indicator, or even the primary indicator, as to whether or not your