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HTML vs Plain Text

We continue to get this question regularly regarding HTML vs. Plain Text. And just the other day, I came across a great article on exactly

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Subject Line Tool

A quick tip for this week… Subject lines are really the first point of of engagement with your subscribers (after deliverability and from name recognition,

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CAN-Spam Q&A

Last week, the FTC created a blog post answering some of the common questions surrounding the CAN-Spam Law, which actually had some interesting information. Some

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