We have talked about the importance of re-engaging your list in the past. The reason for this is twofold: 1. Get rid of the dead

When we are referring to affiliate networks, we’re talking about networks like Clickbank, JVZoo, etc. The long and the short of these networks is that

Content is still king. Content is still the single most important factor when it comes to get your mail delivered. If your subscribers don’t like

In a recent operating system upgrade, the iPhone has made it much easier for people to unsubscribe from your mailings. Here’s a screenshot of what

The holidays are here and it’s time to take advantage of the season. There are lots of great “reasons why” you’re giving discounts, offering incentives,

A few weeks ago, Reuters published an article about how Yahoo was secretly scanning customer emails for U.S. intelligence. This was done at the request

A few weekends ago, several of us were at an event. As often happens, people were coming up to our booth sharing horror stories, personal

It’s Over! The 2016 election is finally over… No matter what side of the fence you were on, we can probably all agree that we’re

A few weeks ago, I came across a great article on holiday promotions. And with Thanksgiving just done, we’re in full swing holiday promotion season.

While the holiday shopping season kicked off on Black Friday (or Thanksgiving Day for many), this month is where everyone is inundated with email after