A self-hosted solution is actually housed in your own database and sits on your own server. This allows you to have ultimate control over your deliverability.

A feedback loop is nothing more than a way for the ISPs to let you know who is clicking the “spam” button in their email

Increasing your response rate  includes open rates, response rates, even inbox rates. First things first… it’s important to keep your IP reputation as high as

Several weeks ago, we mentioned that Gmail would be rolling out a new format for the inbox: Gmail Tabs. Well… as it’s been rolling out

It is important to develop an email re-engagement strategy. With statistics showing that as much as 25% of your email list will die off each

Email open rates are generally the first email marketing metric that businesses focus on when it comes to the success of their email campaigns. There

2013 definitely had some notable events in the email world (such as the introduction of GMail tabs and Yahoo announcing they’d be recycling abandoned addresses). Now

Do you often ask the question “Why is my email going to spam?” There are a number of reasons why your email could be going

It can be tempting to purchase a list of 10,000, 100,000, or even 1,000,000 email addresses. It’s like an instant business in a box, right?

Many online marketers have participated in affiliate launches in some capacity or another. The main problem marketers face is that they are either too busy