{"id":1259,"date":"2022-04-06T20:26:09","date_gmt":"2022-04-06T20:26:09","guid":{"rendered":"https:\/\/heathertankersley.com\/emaildelivered\/?page_id=1259"},"modified":"2022-04-10T18:32:34","modified_gmt":"2022-04-10T18:32:34","slug":"videos-2","status":"publish","type":"page","link":"https:\/\/heathertankersley.com\/emaildelivered\/resources\/videos-2\/","title":{"rendered":"Videos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1259\" class=\"elementor elementor-1259\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36c3b2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36c3b2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8311a63\" data-id=\"8311a63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe84609 elementor-widget elementor-widget-breadcrumbs\" data-id=\"fe84609\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50cc7c5 elementor-widget elementor-widget-heading\" data-id=\"50cc7c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Videos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3b51a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7b3b51a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);-ms-flex-negative:0;flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:-webkit-box;display:-ms-flexbox;display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;-webkit-box-flex:1;-ms-flex-positive:1;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b03d093 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"b03d093\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;-webkit-box-orient:horizontal;-webkit-box-direction:reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-direction:row;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{-webkit-box-align:start;-ms-flex-align:start;align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{-webkit-box-align:end;-ms-flex-align:end;align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/10-tips-for-writing-email-vid.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Your email copy can make or break your email campaign. If you don\u2019t have a solid copy with clear objectives and value to your subscriber, you message probably won\u2019t do what you want it to. Here are 10 tips to writing effective email copy.\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/Email-Copywriting.mp4\" target=\"_blank\">Watch \"10 Tips for Writing Effective Email Copy\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/29\/10-tips-for-writing-effective-email-copy\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6731785 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"6731785\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/why-email-split-testing-vid.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">You might think that email marketing is so low cost that you don\u2019t need to test, you can just create another campaign if things aren\u2019t going well. But you\u2019re forgetting about the opportunity cost- the potential lack of sales due to not testing.\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/Split+Testing.mp4\" target=\"_blank\">Watch \"Why Email Split Testing is Essential for Profitability\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/29\/why-email-split-testing-is-essential-for-profitability\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e55f96 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"2e55f96\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/customer-segmentation-vid.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">The first step in customer segmentation is to create separate lists that allow you to sort your subscribers by interest and the various stages of your relationship with them. This way you can send more tailored messages to each of your lists,instead of a broad email to the whole list.\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/Customer-Segmentation.mp4\" target=\"_blank\">Watch \"Customer Segmentation: How to \u2018Profile\u2019 Your Subscribers and Boost Email Campaign Conversions\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/29\/customer-segmentation-how-to-profile-your-subscribers-and-boost-email-campaign-conversions\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ab92dc elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"9ab92dc\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/email-subject-lines-video1-150x150-1.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Too many marketers write subject lines that are full of hype, or even deceptive, in an effort to get the most amount of opens. We do not suggest doing this. While opens are nice, getting clicks that lead to sales are more important. Here are 7 subject line templates that you can use to get your subscribers to open your emails and read your copy.\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/Email+Subject+Line+Templates.mp4\" target=\"_blank\">Watch \"Email Subject Lines: 7 Templates to get Your Emails Opened\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/29\/email-subject-lines-7-templates-to-get-your-emails-opened\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d380e42 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"d380e42\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/how-to-write-a-welcome-email-vid.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">It\u2019s important to realize that if a subscriber is on your list, they are probably on other lists too. Your welcome email campaign to them is going to be some of the most important emails so that you can build a strong relationship with the customer.\nHere are 7 steps to building the best welcome email campaign to insure you have a trusting, profitable relationship with your list.\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/Email+Welcome+Campaign.mp4\" target=\"_blank\">Watch \"How to Write a Welcome Email Campaign\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/29\/how-to-write-a-welcome-email-campaign\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c3da6 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"52c3da6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"147\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/email-list-building-tips.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">It\u2019s important to realize that if a subscriber is on your list, they are probably on other lists too. Your welcome email campaign to them is going to be some of the most important emails so that you can build a strong relationship with the customer.\nHere are 7 steps to building the best welcome email campaign to insure you have a trusting, profitable relationship with your list.\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/Email+Welcome+Campaign.mp4\" target=\"_blank\">Watch \"Email List Building Tips\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/29\/how-to-write-a-welcome-email-campaign\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df00f4 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"4df00f4\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"147\" height=\"148\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/email-metrics-vid.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Email metrics are important when you're trying to measure the effectiveness of your email campaign and to identify when problems happen. But when  you have too much information, measuring the wrong things can waste time, yield inaccurate results, and hurt your bottom line.  This is especially true in email marketing. Here are 9 email marketing metrics to look at and how you can use them and what their strengths and limitations can be.\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/Email+Metrics.mp4\" target=\"_blank\">Watch \"Email Metrics \u2013 What to Watch, What to Ignore\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/30\/email-metrics-what-to-watch-what-to-ignore\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a8a8d9 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"8a8a8d9\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/getting-into-the-inbox-gmail-vid-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Last year, Gmail rolled out the \u2018Tabbed Inbox\u2019. This put many marketers are at risk of having their email campaigns being totally ignored. This fear was largely blown out of proportion as marketers realized a relatively insignificant change in their email program. There are a few simple steps to adapt to how Gmail delivers mail. These steps may actually increase your response rates and get you delivered to the right Gmail inbox. If you don't make changes to your email marketing style, you run the risk of having your response rate drop significantly with Gmail (and other providers as well).\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/Getting+to+the+Gmail+Inbox.mp4\" target=\"_blank\">Watch \"Getting to the Gmail Inbox: Gmail Deliverability\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/30\/getting-to-the-gmail-inbox-gmail-deliverability-tips\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93ada26 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"93ada26\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/optimize-your-unsubscribe-vid.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">No one likes to see subscribers leave the list, but it is much better for them to opt-out the correct way then to hit the spam button.  There are multiple ways to handle unsubscribes requests, such as the one click unsubscribe, manage subscriptions page, unsubscribe page, and email unsubscribe. Which ever way you choose, just remember to never play games with the unsubscribe process or your subscribers WILL hit the spam button. \n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/Optimizing+the+Unsubscribe+Link.mp4\" target=\"_blank\">Watch \"Optimize Your Unsubscribe Process\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/30\/optimizing-your-unsubscribe-process\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2685d65 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"2685d65\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/email-marketing-double-single-vid.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Single Opt-in vs. Double Opt-in has been the debate for as long as I can remember when it comes to list building and email marketing. The email service provider always wants the double opt-in for better list quality, few complaints & spam traps, etc. The email marketer feels they are losing out on valid subscribers if they use double opt-in since a certain percentage won't ever click the confirmation button. So the battle rages on...\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/Double+Optin+vs+Single+Optin+(1).mp4\" target=\"_blank\">Watch \"Email Marketing: Single Opt-in vs. Double-Opt-in\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/30\/email-marketing-single-opt-in-vs-double-opt-in\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-904e3ff elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"904e3ff\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/7-Email-Deliverability-Myths-150x150-1.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">When it comes to email marketing, email deliverability in particular, there is a lot of misinformation floating around out there. We are going to debunk 7 Email Deliverability Myths for you.  If you believe any of these are true then you MUST watch this video and let us tell you the real truth!\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/7-Email-Deliverability-Myths.mp4\" target=\"_blank\">Watch \"7 Email Deliverability Myths\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/30\/7-email-deliverability-myths\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-448e2ed elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"448e2ed\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/7-ways-to-boost-email-campaign-vid-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Email marketing remains one of the most cost effective and profitable marketing channels out there, but everyone is doing it! So how do you get your email campaign to actually convert and earn you a profit? By following these 7 steps.\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/7+Ways+to+Boost+Email+Campaign+Conversions.mp4\" target=\"_blank\">Watch \"7 Ways to Boost Email Campaign Conversions\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/30\/7-ways-to-boost-email-campaign-conversions\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860f3a6 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"860f3a6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/how-spam-complaint-impact-your-email-program-150x150-1.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">The ideal complaint rate is .1%. That means only 1 in 1,000 people can report your message as spam. And if the percentage of people that open your emails and report spam is high, even if you sent a 100,000 emails, it will still reflect negatively on your reputation. Luckily there are really easy steps to reduce your complaints.\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/Spam+Complaints+Impact+Email+Reputation.mp4\" target=\"_blank\">Watch \"How Spam Complaints Impact Your Email Reputation\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/30\/how-spam-complaints-impact-your-email-reputation\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c4759e elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"8c4759e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/role-of-email-content-vid.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">The content of your message is a primary factor in deliverability. Things that could be impacting this are the links in your email message, the number of links in your message, the overall content, and the HTML content and formatting. Try tweaking your message a little bit each time until it gets to the inbox. Remember, different ISPs take into account the quality of the \u201cmailboxes\u201d as well as the data going into it.\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/Role-of-email-content.mp4\" target=\"_blank\">Watch \"Role of Email Content\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/30\/role-of-email-content\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8310514 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"8310514\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/email-inbox-troubleshooting-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">No matter how clean your email program is, you can almost guarantee that your message will occasionally wind up in the spam folder. If you don\u2019t want to go through the trouble of trying to figure everything out on your own, you can always order a troubleshooting diagnostic test from us and we will figure out the problems for you..\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/email-inbox-troubleshooting.mp4\" target=\"_blank\">Watch \"Email Inbox Troubleshooting\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/04\/07\/email-inbox-troubleshooting-infographic\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3131ed elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"a3131ed\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/affiliate-email-marketing-vid.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Affiliate email marketing is probably most common when it comes to product launches. Although product launches are EXTREMELY popular, they are beginning to cause a lot of problems with deliverability and inbox placement. Make sure you watch your metrics closely while using affiliate email marketing, in particular when you are participating in a product launch.\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/Affiliate-Email-Product-Launch.mp4\" target=\"_blank\">Watch \"Affiliate Email Marketing\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/30\/affiliate-email-marketing\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d7b942 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"0d7b942\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/5-reasons-not-to-buy-vid-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">It might sound great to be able to buy a list on tens of thousands of emails right? Wrong. Not only can it be costly, but it can damage your reputation as well. Sending to people that aren\u2019t expecting will increase your complaints. There might not be an \u201ceasy\u201d way to list build, but doing it organically and over time will be worth it.\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/5-Reasons-Not-to-Buy-An-Email-List.mp4\" target=\"_blank\">Watch \"5 Reasons to Not Buy An Email List\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/30\/why-is-my-email-going-to-spam\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704e219 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"704e219\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/why-is-my-email-goint-to-spam-150x150-1.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Email messages can end up in the spam folder because of infrastructure issues, sender reputation, and content. Spam filtering is also a big piece of the puzzle. To fix the problem it may take only fixing one thing, or you might have to modify a lot.\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/why-is-my-email-going-to-spam.mp4\" target=\"_blank\">Watch \"5 Reasons to Not Buy An Email List\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/30\/why-is-my-email-going-to-spam\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f11ea0e elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"f11ea0e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"145\" height=\"146\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/email-deliverability-best-practive-vid-1.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Email Deliverability has 3 key aspects, which are your email reputation, your email list, and your overall  marketing\/messaging. This video shows how you could ensure a positive email reputation, obtain and manage your email list, and how you could facilitate your overall marketing through quality content and messaging.\n<br\/><br\/>\n<ul>\n<li><a href =\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/Email+Deliverability+Best+Practices.mp4\" target=\"_blank\">Watch \"Email Deliverability Best Practices\" Video<\/a><\/li>\n<li><a href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/04\/01\/email-deliverability-best-practices\/\">Read full Article<\/a><\/li>\n<\/ul><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-88630f9\" data-id=\"88630f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Videos Your email copy can make or break your email campaign. If you don\u2019t have a solid copy with clear objectives and value to your subscriber, you message probably won\u2019t do what you want it to. Here are 10 tips to writing effective email copy. Watch &#8220;10 Tips for Writing Effective Email Copy&#8221; Video Read [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":259,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"class_list":["post-1259","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Videos - EmailDelivered<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heathertankersley.com\/emaildelivered\/resources\/videos-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Videos - EmailDelivered\" \/>\n<meta property=\"og:description\" content=\"Videos Your email copy can make or break your email campaign. If you don\u2019t have a solid copy with clear objectives and value to your subscriber, you message probably won\u2019t do what you want it to. Here are 10 tips to writing effective email copy. 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