{"id":1025,"date":"2022-03-30T19:34:43","date_gmt":"2022-03-30T19:34:43","guid":{"rendered":"https:\/\/heathertankersley.com\/emaildelivered\/?p=1025"},"modified":"2022-03-30T19:34:45","modified_gmt":"2022-03-30T19:34:45","slug":"self-hosted-email","status":"publish","type":"post","link":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/30\/self-hosted-email\/","title":{"rendered":"Self-Hosted Email"},"content":{"rendered":"\n

A self-hosted solution is actually housed in your own database and sits on your own server.<\/p>\n\n\n\n

This allows you to have ultimate control over your deliverability.<\/p>\n\n\n\n

In order to have this control, you are most likely going to want to look at getting your own server\/hosting account with a dedicated IP address. This is the important piece with a self-hosted solution. You absolutely want to have your own dedicated IP address. More importantly, you\u2019ll want to make sure that your<\/p>\n\n\n\n

EMAIL server has a dedicated IP address. In other words, nobody else will use the same \u201cpath\u201d (or funnel) to send their emails to their subscribers.<\/p>\n\n\n\n

If you don\u2019t know what that means, that\u2019s okay!<\/p>\n\n\n\n

Simply call your hosting provider and ask them \u201chow you can get a dedicated IP address.\u201d<\/p>\n\n\n\n

Tell them that you are looking to install email software and you\u2019d like to be able to send your email without sharing the same email port with anyone else.<\/p>\n\n\n\n

Most likely, you already have a web host (If you have a website, you have a hosting account).<\/p>\n\n\n\n

Depending on the type of account you have, you may have to upgrade. It may cost you a few dollars more per month for the server, but you\u2019ll be saving the monthly expense on the 3rd party providers. Plus, you\u2019ll be able to host an unlimited number of websites on this account, which will ultimately save you more in the end.<\/p>\n\n\n\n

Consider looking at HostGator or Liquid Web. In our companies, we use Liquid Web for our VPS (Virtual Private Server) and our dedicated servers.<\/p>\n\n\n\n

The only downside to this type of solution is that you are responsible for administrating your account. This means that you\u2019re going to need some system in place for handling your bounce messages, unsubscribe requests, etc.<\/p>\n\n\n\n

You also need to know what to look for when something comes back, and how to distinguish the legitimate data from the junk bounces<\/p>\n\n\n\n

The good news is that most self-hosted solutions actually have a good deal of this built in! So, as long as you follow the guidelines in this guide, you\u2019ll have the majority of the battle won before you ever even get started!<\/p>\n\n\n\n

Now, if you ever DO get blocked by an email provider (i.e. Yahoo, Hotmail, etc.), you\u2019ll be able to see the message and take necessary action. You\u2019ll almost never get blocked without getting some sort of notification from the provider, especially the large, reputable companies.<\/p>\n\n\n\n

For instance, if Yahoo sends back a bounce message to you letting you know you\u2019ve been blocked for spam and you simply delete it, there\u2019s nobody else that\u2019s going to catch that for you and your emails won\u2019t make it through to Yahoo recipients until you\u2019ve resolved the issue.<\/p>\n\n\n\n

The good news is that if you\u2019re blocked from any ISP, they have a message that comes back to you informing you that there\u2019s a problem!<\/p>\n\n\n\n

More good news is that if you are aware that there\u2019s a problem, it can often be resolved in a matter of days provided you follow the steps and are running your email marketing properly, which you will know how to do by the end of this guide!<\/p>\n\n\n\n

In some cases, you can even resolve it within minutes if you know what to do and have access to the right tools to do so.<\/p>\n\n\n\n

The truth is\u2026 you\u2019d be surprised how infrequently you run into issues if you are handling your email database and your email marketing properly, and most of it simply comes down to common sense.<\/p>\n\n\n\n

When it comes to managing this process, you ultimately have 2 choices:<\/p>\n\n\n\n

  1. Monitor it in-house<\/li>
  2. Outsource to a 3rd party<\/li><\/ol>\n\n\n\n

    To monitor this in-house, you\u2019ll want to have someone carefully monitor all of the bounces that come in and handle the issues as quickly as possible. However, you may want to consider outsourcing this to a 3rd party like Habeas or Email Delivered<\/a>.<\/p>\n\n\n\n

    Author: Heather Seitz<\/p>\n\n\n\n

    Attention Readers, Publishers, Editors, Bloggers, and Marketers: You may republish or syndicate this article without any charge. The only thing I ask is that you keep the newsletters, article, or blog post exactly as it was written and formatted, with no changes. You must also include full publication attribution and back links as indicated.<\/p>\n\n\n\n

    This information has been provided by http:\/\/www.EmailDelivered.com<\/a> and written by Heather Seitz. To find out more about self-hosted email solutions, visit http:\/\/www.emaildelivered.com\/email-software\/self-hosted-email\/<\/a>. Don\u2019t forget to sign up for the EmailDelivered Pulse newsletter for articles, tips, and recommended resources related to email marketing and email deliverability.<\/p>\n","protected":false},"excerpt":{"rendered":"

    A self-hosted solution is actually housed in your own database and sits on your own server. This allows you to have ultimate control over your deliverability. In order to have this control, you are most likely going to want to look at getting your own server\/hosting account with a dedicated IP address. This is the important […]<\/p>\n","protected":false},"author":1,"featured_media":1026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-1025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivered"],"yoast_head":"\nSelf-Hosted Email - EmailDelivered<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/30\/self-hosted-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Self-Hosted Email - EmailDelivered\" \/>\n<meta property=\"og:description\" content=\"A self-hosted solution is actually housed in your own database and sits on your own server. 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