{"id":1058,"date":"2022-04-01T21:19:11","date_gmt":"2022-04-01T21:19:11","guid":{"rendered":"https:\/\/heathertankersley.com\/emaildelivered\/?p=1058"},"modified":"2022-04-01T21:19:13","modified_gmt":"2022-04-01T21:19:13","slug":"how-to-get-people-to-double-opt-in","status":"publish","type":"post","link":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/04\/01\/how-to-get-people-to-double-opt-in\/","title":{"rendered":"How to Get People to Double Opt-In"},"content":{"rendered":"\n

Naturally, the question comes up: \u201cWhat Should I Do If Somebody Doesn\u2019t Complete the 2nd Step In A Double OptIn?\u201d<\/p>\n\n\n\n

First things first\u2026 double opt-in is not a can-spam requirement, though it may be a requirement of 3rd party email providers. So, whether you\u2019re doing it by choice using your own \u201cself-hosted\u201d email solution, or if you\u2019re required to do so by your email provider, there are definitely some considerations when it comes to getting people to confirm their opt-in so you can continue to send them messages.<\/p>\n\n\n\n

There are a number of reasons that the prospect doesn\u2019t \u201ccomplete\u201d the opt-in process. Here are a few of the common reasons:<\/p>\n\n\n\n

1. The visitor\/subscriber gave an invalid email address on purpose.<\/strong><\/p>\n\n\n\n

It doesn\u2019t matter if you\u2019re using single opt in or double opt-in.<\/p>\n\n\n\n

MickeyMouse@asdfasdf.com is NEVER going to work! They were just trying to get to what was on the next page without ever intending to give you legitimate contact information.<\/p>\n\n\n\n

You can combat this by not giving them the item for which they opted in without entering a valid email address. This way, they don\u2019t get your item of value without giving you a valid email address in exchange.<\/p>\n\n\n\n

2. He\/she changed their mind.<\/strong><\/p>\n\n\n\n

Again, as in the reason above, you can choose to NOT give out the item of value until they have clicked the confirmation link in the confirmation email.<\/p>\n\n\n\n

Simply send the prospect to a \u201cthank you page\u201d that instructs them to check their email and let them know that they will get their \u201cgift\u201d as soon as they click that link. If they really want that item of value, they\u2019ll go click the link!<\/p>\n\n\n\n

3. The customer didn\u2019t receive the email AT ALL.<\/strong><\/p>\n\n\n\n

This can often be the result of a typo! Your best option is to combat this with innovative form creation.<\/p>\n\n\n\n

Your form should require that the user enter the email address twice. The argument here is that this extra effort might discourage a person from giving you any email address, but some might argue that an incorrect address is of about as much value as one not entered, in fact, even less due to its potential for delivery failures and other possible issues.<\/p>\n\n\n\n

In addition to double-entry, your opt-in form processor could run some standard validation routines including (but not necessarily limited to) checking for the presence of the @ sign, ensuring that the domain portion of the email address is resolvable and addressable, looking for common transpositions (hotmial.com, yahoo.cmo for instance), and scanning for illegal characters.<\/p>\n\n\n\n

If these steps are carefully taken, and the email still does not get delivered, there is a possibility that your sending server was intentionally denied delivery by the person\u2019s email service provider (i.e. AOL, Hotmail, Yahoo, Gmail, etc.).<\/p>\n\n\n\n

4. The customer didn\u2019t receive the INITIAL email immediately.<\/strong><\/p>\n\n\n\n

Some systems take longer than others to send out your email. If it\u2019s not there immediately, then you run the risk of losing this prospect forever.<\/p>\n\n\n\n

They\u2019re interested NOW and want the information now! If you can\u2019t get it to them, they will often move on to the next website that will.<\/p>\n\n\n\n

This is one of the main reasons we recommend your own hosted email solution because you\u2019ve got more control over this particular issue.<\/p>\n\n\n\n

While it can certainly be overwhelming to consider setting up your own email solution, there are a lot of benefits to doing so.<\/p>\n\n\n\n

To learn more about what it takes to host your own email (and it\u2019s not as much as you might thing), visit www.EmailDelivered.com<\/a>.<\/p>\n\n\n\n

Author: Heather Seitz<\/p>\n\n\n\n

Attention Readers, Publishers, Editors, Bloggers, and Marketers: You may republish or syndicate this article without any charge. The only thing I ask is that you keep the newsletters, article, or blog post exactly as it was written and formatted, with no changes. You must also include full publication attribution and back links as indicated.<\/p>\n\n\n\n

This information has been provided by http:\/\/www.EmailDelivered.com<\/a> and written by Heather Seitz. To find out how you can boost your campaign conversions, visit http:\/\/www.emaildelivered.com\/email-deliverability\/how-to-get-people-to-double-opt-in\/<\/a>. Don\u2019t forget to sign up for the EmailDelivered Pulse newsletter for articles, tips, and recommended resources related to email marketing and email deliverability.<\/p>\n","protected":false},"excerpt":{"rendered":"

Naturally, the question comes up: \u201cWhat Should I Do If Somebody Doesn\u2019t Complete the 2nd Step In A Double OptIn?\u201d First things first\u2026 double opt-in is not a can-spam requirement, though it may be a requirement of 3rd party email providers. So, whether you\u2019re doing it by choice using your own \u201cself-hosted\u201d email solution, or […]<\/p>\n","protected":false},"author":1,"featured_media":1059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-1058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivered"],"yoast_head":"\nHow to Get People to Double Opt-In - EmailDelivered<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/04\/01\/how-to-get-people-to-double-opt-in\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get People to Double Opt-In - EmailDelivered\" \/>\n<meta property=\"og:description\" content=\"Naturally, the question comes up: \u201cWhat Should I Do If Somebody Doesn\u2019t Complete the 2nd Step In A Double OptIn?\u201d First things first\u2026 double opt-in is not a can-spam requirement, though it may be a requirement of 3rd party email providers. 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