Just recently, I was purging all of my \u201cunwanted\u201d email subscriptions. We\u2019re talking hundreds of mailing lists that I was no longer interested in or just plain never wanted in the first place.<\/p>\n\n\n\n
It was actually quite an enlightening experience to look at the processes from a \u201ccustomer\u201d or \u201cprospect\u201d standpoint rather than that of the marketer, or online business owner! And it became quite clear WHY people just get angry and report marketers as spammers!<\/p>\n\n\n\n
In this article, we\u2019re going to focus on some of the Do\u2019s and Don\u2019ts regarding your unsubscribe process. And how to stay out of hot water when a real live email administrator finds your emails and tries to make a decision as to whether or not to let you keep on mailing or not!<\/em><\/strong><\/p>\n\n\n\n Some practices or errors to avoid at all costs in list management are as follows:<\/p>\n\n\n\n You see all sorts of convoluted unsubscribe processes out there. In marketing, it\u2019s the equivalent of \u201cupsell hell\u201d when you\u2019re trying to make a purchase. All it\u2019s going to do is make people mad and encourage them to report you as a spammer. There\u2019s no win in that no matter how you look at it!<\/p>\n\n\n\n Now, on the flip side, here are some Unsubscribe Tips that may help you not only stay in the good graces of the Email Administrators and keep a customer \u2013 or get a new one!<\/p>\n\n\n\n If you have a continuity program, you may want to make sure they don\u2019t think they are unsubscribing from the continuity program by putting something to the effect of \u201cYou have successfully been removed from our email database. If you\u2019re requesting to cancel your subscription to our ACME monthly service, please click here to complete. Your paid subscription will NOT be canceled until you complete the cancelation process\u201d.<\/p>\n\n\n\n This will reduce your chargebacks and complaints ten-fold.<\/p>\n\n\n\n You may also use this custom webpage to give them one final offer, recommend something else via an affiliate link, try to get them to subscribe to a different list, etc. This is a great way to monetize your competitors\u2019 marketing efforts!<\/p>\n\n\n\n You have absolutely nothing to lose at this point because this is your last chance to communicate with this customer, so make the communication mean something to your bottom line!<\/p>\n\n\n\n Author: Heather Seitz<\/p>\n\n\n\n Attention Readers, Publishers, Editors, Bloggers, and Marketers: You may republish or syndicate this article without any charge. The only thing I ask is that you keep the newsletters, article, or blog post exactly as it was written and formatted, with no changes. You must also include full publication attribution and back links as indicated.<\/p>\n\n\n\n This information has been provided by http:\/\/www.EmailDelivered.com<\/a> and written by Heather Seitz. To find out more about unsubscribe dos and dont’s, visit http:\/\/www.emaildelivered.com\/email-delivered\/email-unsubscribe-dos-and-donts<\/a>\/. Don\u2019t forget to sign up for the EmailDelivered Pulse newsletter for articles, tips, and recommended resources related to email marketing and email deliverability.<\/p>\n","protected":false},"excerpt":{"rendered":" Just recently, I was purging all of my \u201cunwanted\u201d email subscriptions. We\u2019re talking hundreds of mailing lists that I was no longer interested in or just plain never wanted in the first place. It was actually quite an enlightening experience to look at the processes from a \u201ccustomer\u201d or \u201cprospect\u201d standpoint rather than that of the […]<\/p>\n","protected":false},"author":1,"featured_media":1113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-1112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivered"],"yoast_head":"\n
<\/strong>At the end of every email, you should have a link that the person can click on in order to immediately unsubscribe him\/her from your list. And make it simple and obvious! Don\u2019t make them click through to another page to enter their email address again and so on and so forth.<\/li>
<\/strong>Unfortunately, you will have people that don\u2019t click the link and send emails back requesting removal from your list. (Admittedly, some of these can be quite rude). And while it may be tempting to send them back through the process or to reply with instructions to click the link, simply remove them instead.<\/li>
<\/strong>If you put a custom page up for your unsubscribe, which we certainly would recommend, be sure it\u2019s a working page.<\/li><\/ul>\n\n\n\n