{"id":1129,"date":"2022-04-04T18:09:27","date_gmt":"2022-04-04T18:09:27","guid":{"rendered":"https:\/\/heathertankersley.com\/emaildelivered\/?p=1129"},"modified":"2022-04-04T18:09:28","modified_gmt":"2022-04-04T18:09:28","slug":"is-your-opt-in-copy-converting","status":"publish","type":"post","link":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/04\/04\/is-your-opt-in-copy-converting\/","title":{"rendered":"Is Your Opt-in Copy Converting?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It doesn\u2019t matter if you\u2019re using a landing page (aka \u201cSqueeze Page\u201d) or an opt-in box on the side of your website or blog, your copy is critical.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask any well-known, successful, copywriter, and they\u2019ll likely tell you that the single most important part of the sales message&nbsp;(whether it\u2019s an online salesletter or physical direct mail piece) is the offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generally, you can spot the \u201coffer\u201d with some sort of dashed or dotted box that recaps the offer and tells the prospect what they\u2019re going to get when they take the desired action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the make or break point in all of your copy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, when it comes to an opt-in on a website, marketers and online business owners often throw something up as an afterthought and then wonder why nobody signs up for their list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your opt-in offer is the equivalent to that \u201corder\u201d box.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are 5 Tips for Improving Your Opt-in copy. Remember\u2026 this applies to a standalone landing page\/squeeze page, an opt-in box on the side of your blog, or even a pop up window on your site.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Determine What Your Market Wants<\/li><li>Lead With Your Biggest Benefit<\/li><li>Mention your Main Feature<\/li><li>Sell the Opt-in, NOT the Product or Service on the Other Side<\/li><li>Give Your Prospect Ownership<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Determine What Your Market Really Wants<\/strong><strong><br><\/strong>This is the biggest problem most online business owners have with their opt in process. They don\u2019t actually do the market research to find out what their customers, and in this case, prospects, really want. This is going to be one of the single biggest factors that affects your opt-in rate. Give them what they want.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:&nbsp;<\/strong>Depending on your product, service, or niche, you may need a number of opt-in pages, squeeze pages, or landing pages. The more specific your offer is, the better it will convert, so if these means 2, 3, or even 10+ different opt-in offer, then create multiple offers. This will significantly increase your conversion rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lead With Your Biggest Benefit<\/strong><br>Determine what the biggest benefit your prospect will receive from your opt-in offer. People \u201cbuy\u201d based on the benefit they\u2019re going to receive. In this case, they\u2019re buying your \u201copt-in\u201d by giving you their name\/email address rather than exchanging money. What is the single biggest thing they\u2019re going to get when the download, watch, or otherwise consume your \u201cbribe\u201d? You must answer this question first and foremost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mention the Main Feature<\/strong><br>Describe, in one sentence, the main feature of your opt-in. This may be combined with the benefit. For example, \u201cIn just 6 short minutes, this video will [insert the main benefit here]. Your giving them the main features of the bribe: video and 6 minutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sell the Opt-In, Not the Product or Service On the Other Side<\/strong><br>A big mistake online business owners and Internet marketers make when it comes to crafting their opt-in box is trying to pre-sell their main product. The entire purpose of your opt-in sales copy is to sell the opt-in \u201citem-of-value\u201d. Now, without question, your opt-in&nbsp;<em>should<\/em>, without a doubt, relate to your main product offer or service that you\u2019re selling on the other side. It should be a seamless process from the opt-in offer to your product or service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Give Your Prospect Ownership<\/strong><br>Use words in both your headline and on your \u201caction\u201d button that gives your prospect ownership. For example, \u201cClaim Your\u2026\u201d or \u201cSend Me My Free ____ Right Now\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bottom line is this\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You want to take time to craft a compelling offer to entice prospects to sign up, or opt-in, to your list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve captured the lead, you can then begin to convert the lead by building trust, demonstrating value, and establishing a relationship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Author: Heather Seitz<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attention Readers, Publishers, Editors, Bloggers, and Marketers: You may republish or syndicate this article without any charge. The only thing I ask is that you keep the newsletters, article, or blog post exactly as it was written and formatted, with no changes. You must also include full publication attribution and back links as indicated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This information has been provided by&nbsp;<a href=\"http:\/\/www.emaildelivered.com\/\">http:\/\/www.EmailDelivered.com<\/a>&nbsp;and written by Heather Seitz. To find out if your Opt-in Copy is converting, visit&nbsp;<a href=\"http:\/\/www.emaildelivered.com\/email-delivered\/is-your-opt-in-copy-converting\/\">http:\/\/www.emaildelivered.com\/email-delivered\/is-your-opt-in-copy-converting<\/a><a href=\"http:\/\/www.emaildelivered.com\/email-delivered\/is-your-opt-in-copy-converting\/\">\/<\/a>&nbsp;. Don\u2019t forget to sign up for the EmailDelivered Pulse newsletter for articles, tips, and recommended resources related to email marketing and email deliverability.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It doesn\u2019t matter if you\u2019re using a landing page (aka \u201cSqueeze Page\u201d) or an opt-in box on the side of your website or blog, your copy is critical. Ask any well-known, successful, copywriter, and they\u2019ll likely tell you that the single most important part of the sales message&nbsp;(whether it\u2019s an online salesletter or physical direct [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-1129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivered"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Your Opt-in Copy Converting? - EmailDelivered<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/04\/04\/is-your-opt-in-copy-converting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Opt-in Copy Converting? - EmailDelivered\" \/>\n<meta property=\"og:description\" content=\"It doesn\u2019t matter if you\u2019re using a landing page (aka \u201cSqueeze Page\u201d) or an opt-in box on the side of your website or blog, your copy is critical. 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