{"id":1617,"date":"2022-04-12T00:48:35","date_gmt":"2022-04-12T00:48:35","guid":{"rendered":"https:\/\/heathertankersley.com\/emaildelivered\/?p=1617"},"modified":"2022-04-12T00:50:24","modified_gmt":"2022-04-12T00:50:24","slug":"why-email-split-testing-is-essential-for-profitability-infographic","status":"publish","type":"post","link":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/04\/12\/why-email-split-testing-is-essential-for-profitability-infographic\/","title":{"rendered":"Why Email Split Testing is Essential for Profitability-Infographic"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1617\" class=\"elementor elementor-1617\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67541e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67541e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-834d73f\" data-id=\"834d73f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca96a85 elementor-widget elementor-widget-text-editor\" data-id=\"ca96a85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"margin-right: 0px; margin-bottom: 1.2em; margin-left: 0px; padding: 0px; border: 0px; outline: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12pt; line-height: 22px; font-family: Cabin, Helvetica, sans-serif; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #333333;\">How would you find out if your email marketing campaign is profitable or not? Many marketers measure the results of their campaigns by the sales it brings. While that kind of bottom line tracking of results is better than nothing, it doesn&#8217;t answer the question. The only way to find out for sure is by testing.<\/p><p style=\"margin-right: 0px; margin-bottom: 1.2em; margin-left: 0px; padding: 0px; border: 0px; outline: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12pt; line-height: 22px; font-family: Cabin, Helvetica, sans-serif; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #333333;\">Read the full article\u00a0<a style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 15px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-decoration-line: underline;\" title=\"Why Email Split Testing is Essential for Profitability\" href=\"http:\/\/www.emaildelivered.com\/email-split-testing\/\">here<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0563689 elementor-widget elementor-widget-text-editor\" data-id=\"0563689\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 18px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: Cabin, Arial; color: rgb(0, 128, 203); font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; text-align: center; line-height: 20px !important;\">Share this infographic on your own website:<\/h3><h4 style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 12px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-family: Cabin, Arial; color: rgb(51, 51, 51); font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; text-align: center; line-height: 14px !important;\">(copy and paste the code below on to your website)<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2138e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2138e5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-62450e8\" data-id=\"62450e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adb045d elementor-widget elementor-widget-image\" data-id=\"adb045d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.6 - 28-02-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"66\" height=\"65\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/code-icon.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ba00dae\" data-id=\"ba00dae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ef846f elementor-widget elementor-widget-code-highlight\" data-id=\"6ef846f\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"prismjs-default copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-html \">\n\t\t\t\t<code readonly=\"true\" class=\"language-html\">\n\t\t\t\t\t<xmp><a href=\"http:\/\/www.emaildelivered.com\/email-split-testing\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/EmailDeliveredResoures\/Email+Split+Testing-+Infographic.jpg\" alt=\"Why Email Split Testing is Essential for Profitability-Infographic\" width=\"800\" height=\"5300\" \/><\/a>Read the full article: <a href=\"http:\/\/www.emaildelivered.com\/email-split-testing\/\">Why Email Split Testing is Essential for Profitability-Infographic.<\/a> Infographic provided by: <a href=\"http:\/\/www.emaildelivered.com\">EmailDelivered.com<\/a><\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7facc55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7facc55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7304f6c\" data-id=\"7304f6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a972534 elementor-widget elementor-widget-image\" data-id=\"a972534\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"386\" height=\"2560\" src=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/why-email-split-testing-min-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/why-email-split-testing-min-scaled.jpg 386w, https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/why-email-split-testing-min-309x2048.jpg 309w\" sizes=\"auto, (max-width: 386px) 100vw, 386px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c66e7e3 elementor-widget elementor-widget-text-editor\" data-id=\"c66e7e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: rgb(0, 0, 0); font-family: Cabin, Helvetica, sans-serif; font-size: 15px; background-color: rgb(248, 248, 248);\">Read the full article: &#8220;Why Email Split Testing is Essential for Profitability-Infographic&#8221;<\/span><br><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How would you find out if your email marketing campaign is profitable or not? Many marketers measure the results of their campaigns by the sales it brings. While that kind of bottom line tracking of results is better than nothing, it doesn&#8217;t answer the question. The only way to find out for sure is by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[8],"tags":[],"class_list":["post-1617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Email Split Testing is Essential for Profitability-Infographic - EmailDelivered<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/04\/12\/why-email-split-testing-is-essential-for-profitability-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Email Split Testing is Essential for Profitability-Infographic - EmailDelivered\" \/>\n<meta property=\"og:description\" content=\"How would you find out if your email marketing campaign is profitable or not? Many marketers measure the results of their campaigns by the sales it brings. While that kind of bottom line tracking of results is better than nothing, it doesn&#8217;t answer the question. The only way to find out for sure is by [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/04\/12\/why-email-split-testing-is-essential-for-profitability-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"EmailDelivered\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-12T00:48:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-12T00:50:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/04\/why-email-split-testing-is-essential.png\" \/>\n\t<meta property=\"og:image:width\" content=\"166\" \/>\n\t<meta property=\"og:image:height\" content=\"167\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"heathertankersley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/#website\",\"url\":\"https:\/\/heathertankersley.com\/emaildelivered\/\",\"name\":\"EmailDelivered\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/heathertankersley.com\/emaildelivered\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/04\/12\/why-email-split-testing-is-essential-for-profitability-infographic\/#webpage\",\"url\":\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/04\/12\/why-email-split-testing-is-essential-for-profitability-infographic\/\",\"name\":\"Why Email Split Testing is Essential for Profitability-Infographic - EmailDelivered\",\"isPartOf\":{\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/04\/12\/why-email-split-testing-is-essential-for-profitability-infographic\/#primaryimage\"},\"datePublished\":\"2022-04-12T00:48:35+00:00\",\"dateModified\":\"2022-04-12T00:50:24+00:00\",\"author\":{\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/#\/schema\/person\/a17f7a9a229313fa642355cfe9aa7428\"},\"breadcrumb\":{\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/04\/12\/why-email-split-testing-is-essential-for-profitability-infographic\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/04\/12\/why-email-split-testing-is-essential-for-profitability-infographic\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/04\/12\/why-email-split-testing-is-essential-for-profitability-infographic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/heathertankersley.com\/emaildelivered\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Email Split Testing is Essential for Profitability-Infographic\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/#\/schema\/person\/a17f7a9a229313fa642355cfe9aa7428\",\"name\":\"heathertankersley\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d05b527651547b129bd354c4eb66cbcd0a7ff9e26efaaf664306bdaf4fc19d2b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d05b527651547b129bd354c4eb66cbcd0a7ff9e26efaaf664306bdaf4fc19d2b?s=96&d=mm&r=g\",\"caption\":\"heathertankersley\"},\"sameAs\":[\"https:\/\/heathertankersley.com\/emaildelivered\"],\"url\":\"https:\/\/heathertankersley.com\/emaildelivered\/author\/heathertankersley\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Email Split Testing is Essential for Profitability-Infographic - EmailDelivered","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/04\/12\/why-email-split-testing-is-essential-for-profitability-infographic\/","og_locale":"en_US","og_type":"article","og_title":"Why Email Split Testing is Essential for Profitability-Infographic - EmailDelivered","og_description":"How would you find out if your email marketing campaign is profitable or not? 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