We just wanted to wish all those impacted by Harvey & Irma our best. I know we have a number of clients affected by each of these storms.<\/p>\n\n\n\n
It\u2019s been an amazing thing to see how different communities have come together to help friends, neighbors and strangers through some difficult times.<\/p>\n\n\n\n
We\u2019ve also seen business leverage the storms for sales\u2026 I\u2019d encourage you to think hard about a strategy when using that as your hook! A few subject lines\/themes I thought were handled well\u2026 Others were tacky to say the least.<\/p>\n\n\n\n
If you\u2019ve got something to support or are leveraging your business good will and\/or products to help the victims, by all means\u2026 (i.e. 20% of all profits for the month of September are going to help victims of {storm}. Our goal is to raise $XXX. Go here to see how much we\u2019ve already been able to contribute with the help of our valued clients.)<\/p>\n\n\n\n
But if you\u2019re sending out emails to simply try and capitalize off of devastation, I encourage you to reconsider. Spam complaints and unsubscribe rates are pretty high on those types of messages over the past two weeks!<\/p>\n\n\n\n
For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today, she is the Co-Founder and CEO of Email Delivered.<\/p>\n\n\n\n