Over the next 3 weeks, we’re going to be discussing how to stay out of the spam folder (and get out if you’ve found your way there)<\/p>\n\n\n\n
This should go without saying, but DO NOT use co-reg strategies… Do NOT scrape the Internet for email addresses… And don’t rent or share lists.<\/p>\n\n\n\n
It always surprises me that we STILL get calls from people telling us how they have a unique way to do it, or how their model is different, somehow. Or that they are B2B so CAN SPAM doesn’t apply to them.<\/p>\n\n\n\n
The bottom line is… any of these tactics are going to cause an increase in spam complaints, bounces and spam traps, ALL of which will damage your reputation. PERIOD…<\/p>\n\n\n\n
NOTE: I’m not referring to affiliate marketing or paying for an email promotion where the list owner sends on your behalf.<\/p>\n\n\n\n
Whether you use single opt-in, confirmed opt-in, or a pre-checked box you’ve got to pay really look at the customer experience.<\/p>\n\n\n\n
Make sure that you’re delivering what you promise… For example, if you give someone a free report at the point of sign up, this does not mean they are giving you permission to send them a weekly newsletter or every affiliate offer that comes across your desk.<\/p>\n\n\n\n
Make sure they know what they’re getting and honor that. Be very clear up front and don’t stray from it.<\/p>\n\n\n\n
So many people bury the unsubscribe 50 lines below the last line of content. The truth is… if someone wants to unsubscribe, they’re going to find a way to do it. And if they can’t, they’re going to click the spam button in their email client.<\/p>\n\n\n\n
Another thing to consider is giving your subscriber choices. For example, let them stay subscribed to membership news and newsletters, but opt-out of promotions. This way, they have more control over what type, and how much, email they receive.<\/p>\n\n\n\n
Over the next week, audit your list building practices and specifically the opt-in process and unsubscribe process.<\/p>\n\n\n\n
Next week, we’re going to go over authentication and reputation.<\/p>\n\n\n\n
For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today, she is the Co-Founder and CEO of Email Delivered.<\/p>\n\n\n\n