{"id":590,"date":"2022-03-17T19:02:06","date_gmt":"2022-03-17T19:02:06","guid":{"rendered":"https:\/\/heathertankersley.com\/emaildelivered\/?p=590"},"modified":"2022-03-17T19:02:07","modified_gmt":"2022-03-17T19:02:07","slug":"iphone-ios-10","status":"publish","type":"post","link":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/17\/iphone-ios-10\/","title":{"rendered":"iPhone iOS 10"},"content":{"rendered":"\n

In a recent operating system upgrade, the iPhone has made it much easier for people to unsubscribe from your mailings.<\/p>\n\n\n\n

Here’s a screenshot of what it looks like:<\/p>\n\n\n\n

http:\/\/www.screencast.com\/t\/Tp98nDi3w0XV<\/a><\/p>\n\n\n\n

Here’s the link for using it from iPhoneHacks.com:<\/p>\n\n\n\n

http:\/\/www.iphonehacks.com\/2016\/08\/unsubscribe-newsletters-mail-app-ios-10.html<\/a><\/p>\n\n\n\n

What this means for marketers…<\/p>\n\n\n\n

At first glance, it may appear that this is a “bad” thing. Afterall, there are still people that try to “hide” the unsubscribe link way below the email message to keep people from opting out of their lists.<\/p>\n\n\n\n

HOWEVER, it’s actually a really positive thing for your email program<\/strong> because it makes it easy for people that don’t want your messages any longer to get off of your list. This way, you’re running a cleaner list and making it easier for people to opt-out, reducing the chances of complaints.<\/p>\n\n\n\n

As people get used to seeing this, we’ll more than likely see a slight increase in unsubscribe rates early on, so it’s something to keep an eye out for, but not to be alarmed about. Ultimately, my prediction is that it should have a POSITIVE impact on complaints long term<\/strong>.<\/p>\n\n\n\n

For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.<\/p>\n\n\n\n

Get a sneak peek of the iPhone iOS 10 unsubscribe feature by visiting http:\/\/www.emaildelivered.com\/iphone-ios-10\/<\/a>. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers<\/p>\n","protected":false},"excerpt":{"rendered":"

In a recent operating system upgrade, the iPhone has made it much easier for people to unsubscribe from your mailings. Here’s a screenshot of what it looks like: http:\/\/www.screencast.com\/t\/Tp98nDi3w0XV Here’s the link for using it from iPhoneHacks.com: http:\/\/www.iphonehacks.com\/2016\/08\/unsubscribe-newsletters-mail-app-ios-10.html What this means for marketers… At first glance, it may appear that this is a “bad” thing. […]<\/p>\n","protected":false},"author":1,"featured_media":592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivered"],"yoast_head":"\niPhone iOS 10 - EmailDelivered<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/17\/iphone-ios-10\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iPhone iOS 10 - EmailDelivered\" \/>\n<meta property=\"og:description\" content=\"In a recent operating system upgrade, the iPhone has made it much easier for people to unsubscribe from your mailings. 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