We have talked about the importance of re-engaging your list in the past. The reason for this is twofold:<\/p>\n\n\n\n
1. Get rid of the dead weight<\/strong> (Yes, you are supposed to remove the people that aren’t responsive \ud83d\ude09 )<\/p>\n\n\n\n 2. Increase engagemen<\/strong>t (opens, clicks, etc. moving forward)<\/p>\n\n\n\n Sometimes, however, it’s just a matter of keeping the interested people on your list! Here’s what I mean…<\/p>\n\n\n\n Last week, I got an email with the subject line “Account Removal (Final Notice)”. Now… this COULD appear to be a spam tactic, but since I recognized the name and have been seeing the emails over the past year or so, I knew it wasn’t some scam trying to get me to open an email with some affiliate network offer. But what’s most important is it grabbed my attention.<\/p>\n\n\n\n When I opened the message, it said “This is your final warning. I’m about to remove your email from my database. If you’d like to keep receiving my tips and tutorials, please click on this link:”<\/p>\n\n\n\n The truth is.. I’ve been too busy to stay on top of the emails from this person, but I didn’t want to STOP getting them. It’s just that life and business has gotten in the way and I haven’t had time to consume them. And I’ve apparently not noticed the previous attempts to get me to engage with the content, so this “hit me over the head” approach worked!<\/p>\n\n\n\n Once, I clicked the link, I got a confirmation that said “Thank you for staying subscribed!”. However, I would go one step further with this email and address the fact that the list owner knows that I’m busy and is glad that I saw that message so I could keep getting his emails. I’d have also given a few tips to make sure I don’t miss any future content like:<\/p>\n\n\n\n