We wanted to just revisit some common questions that we get asked about frequently (and it’s a good refresher for seasoned marketers).<\/p>\n\n\n\n
So… for the next several weeks, we’re going to address a different question each week to keep the snippets short, simple and actionable for you! If you have any questions you’d like to see answered, please submit them and we’ll be happy to add them in to the list!<\/p>\n\n\n\n
Q9. How Does Affiliate Marketing Impact my Reputation?<\/strong><\/p>\n\n\n\n If you\u2019ve done any kind of affiliate marketing, chances are you\u2019re probably guilty of simply copying and pasting the swipe copy into your email client and hitting the send button. We\u2019ve all done it!<\/p>\n\n\n\n That\u2019s the whole point of swipe copy anyways, right?<\/p>\n\n\n\n While this can impact the product owner, it can also impact you\u2026 the affiliate!<\/p>\n\n\n\n In fact, we\u2019ve had more than a handful of people come over to Emaildelivered when their previous ESP shut them off instantly because of an offer they mailed out. I get that sounds unfair, but when you\u2019re sharing resources with other senders, sometimes it\u2019s the only way to protect the majority of your clients.<\/p>\n\n\n\n Here are a few things that can happen:<\/strong><\/p>\n\n\n\n All of your emails for a particular promotion wind up in the spam folder (in which case you\u2019ve made little to money and wasted time and resources on promoting an offer).<\/p>\n\n\n\n Your domain and\/or IP winds up with a bad reputation, which can result in long term deliverability problems.<\/p>\n\n\n\n You lose valid subscribers due to soft bounces and\/or complaints.<\/p>\n\n\n\n Ultimately the person SENDING the promotion is the one responsible for what\u2019s going out to his\/her list and testing the copy and the offer BEFORE sending it out. Three weeks ago we sent out the Troubleshooting Inbox Placement process which is a good resource to review when getting ready to participate in an affiliate promotion or even a product launch.<\/p>\n\n\n\n There are essentially three common types of affiliate promotions\u2026<\/strong><\/p>\n\n\n\n 1. Personalized endorsement<\/strong> – You personally know Mike the Marketer and\/or have used the product or service you\u2019re recommending. This type of promotion generally reads more as a testimonial and has some credibility coming from you since you have first hand experience. These tend to do the best because the approach is normally \u201cgenuine\u201d and the copy is custom to your experience vs. standard swipe.<\/p>\n\n\n\n