We wanted to just revisit some common questions that we get asked about frequently (and it’s a good refresher for seasoned marketers).<\/p>\n\n\n\n
So… for the next several weeks, we’re going to address a different question each week to keep the snippets short, simple and actionable for you! If you have any questions you’d like to see answered, please submit them and we’ll be happy to add them in to the list!<\/p>\n\n\n\n
Q7. How Often Should I Email My List?<\/strong><\/p>\n\n\n\n The simple answer is\u2026 as often as your subscribers expect!<\/p>\n\n\n\n It is NOT \u201cwhenever you need to make some money.\u201d<\/p>\n\n\n\n A successful email program ultimately comes down to mailing the right message at the right time, to the right market.<\/p>\n\n\n\n When people sign up for your list, they do so with some level of expectation. More often than not, it\u2019s to get something that you promised and NOT to get multiple emails every day forever more. But, as marketers, we tend to treat our subscribers like little cash machines rather than establishing a relationship and gaining their trust.<\/p>\n\n\n\n When this happens, marketers lose subscribers, hurt deliverability, and ultimately make less money in the long run.<\/p>\n\n\n\n