{"id":657,"date":"2022-03-17T19:39:01","date_gmt":"2022-03-17T19:39:01","guid":{"rendered":"https:\/\/heathertankersley.com\/emaildelivered\/?p=657"},"modified":"2022-03-17T19:39:03","modified_gmt":"2022-03-17T19:39:03","slug":"email-vs-social-media-again","status":"publish","type":"post","link":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/17\/email-vs-social-media-again\/","title":{"rendered":"Email vs Social Media (Again)!"},"content":{"rendered":"\n

Every few months, there’s someone saying that “Email is Dying” and that “Social Media is Taking Over”… and as we’ve been predicting for the last 7-8 years, Email is not going anywhere.<\/p>\n\n\n\n

HOWEVER, social media does play a role in digital marketing and needs to work in conjunction with your email marketing efforts.<\/p>\n\n\n\n

Here are a few recent stats on Email Engagement vs Social Media<\/strong><\/p>\n\n\n\n

– Email marketing drives more conversions than any other marketing channel including social media and search. (Monetate)<\/p>\n\n\n\n

– Email is 40 times more effective in acquiring new customers than social giants like Facebook or Twitter. (McKinsey)<\/p>\n\n\n\n

– About 81% of online shoppers who receive follow up emails suggesting similar products, are more like to make a purchase. (eMarketer)<\/p>\n\n\n\n

– 72% of people prefer receiving promotional content via email instead of social media. (MarketingSherpa)<\/p>\n\n\n\n

– Email subscribers are 3 times more likely to share your content in their circles compared to other sources. (QuickSprout)<\/p>\n\n\n\n

– A message is 5 times more likely to be seen and read in an email than via Facebook. (Radicati)<\/p>\n\n\n\n

So the key is to look at ways to blend email and social media in a comprehensive marketing strategy. For example, build the relationship and connection on social media, but use email to drive sales and marketing efforts.<\/p>\n\n\n\n

Email vs social media? For more information on how to boost your email marketing profitability with the help of social media, visit http:\/\/www.emaildelivered.com\/email-vs-social-media<\/a>. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every few months, there’s someone saying that “Email is Dying” and that “Social Media is Taking Over”… and as we’ve been predicting for the last 7-8 years, Email is not going anywhere. HOWEVER, social media does play a role in digital marketing and needs to work in conjunction with your email marketing efforts. Here are […]<\/p>\n","protected":false},"author":1,"featured_media":658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivered"],"yoast_head":"\nEmail vs Social Media (Again)! - EmailDelivered<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/17\/email-vs-social-media-again\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email vs Social Media (Again)! - EmailDelivered\" \/>\n<meta property=\"og:description\" content=\"Every few months, there’s someone saying that “Email is Dying” and that “Social Media is Taking Over”… and as we’ve been predicting for the last 7-8 years, Email is not going anywhere. 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