{"id":666,"date":"2022-03-17T21:06:16","date_gmt":"2022-03-17T21:06:16","guid":{"rendered":"https:\/\/heathertankersley.com\/emaildelivered\/?p=666"},"modified":"2022-03-17T21:06:18","modified_gmt":"2022-03-17T21:06:18","slug":"15-tips-to-improve-your-email-program-in-2016-2-of-3","status":"publish","type":"post","link":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/17\/15-tips-to-improve-your-email-program-in-2016-2-of-3\/","title":{"rendered":"15 Tips to Improve Your Email Program in 2016 (2 of 3)"},"content":{"rendered":"\n<p>This is part 2 of our 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.<\/p>\n\n\n\n<p><strong>6.&nbsp;<a href=\"http:\/\/www.emaildelivered.com\/relevant-content-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Provide Value<\/a><\/strong><br>Ultimately, your goal is to make money with your list. But in order to do that, you\u2019ve got to provide value to your subscribers. This means that not every email is sales pitch, but a mix of content that your subscribers find useful, entertaining, etc. Ideally, you\u2019ve developed a unique persona with your audience that keeps them tied to YOU. Let\u2019s face it\u2026 there is no shortage of \u201ccontent\u201d on the web. It\u2019s how that information is packaged and who is delivering it.<\/p>\n\n\n\n<p><strong>7. Survey Your Audience<\/strong><br>Provide frequent, SHORT, surveys. This allows you to make sure your message is on point AND, more importantly, provides data points that you can use to segment your messages so you\u2019re getting the right messages to the right segments of your audience.<\/p>\n\n\n\n<p><strong>8. Use Preference Centers<\/strong><br>Let your subscribers set their own preferences in terms of types of content and frequency. For example, maybe they don&#8217;t want the deal of the day, but are happy with a weekly roundup. Maybe they want product updates on a product they\u2019ve purchased, but not new offers. You can do this in a way where product updates are combined with soft sell cross promotions. They just may not want sales pitches stuffed down their throats every day.<\/p>\n\n\n\n<p><strong>9.<a href=\"http:\/\/www.emaildelivered.com\/email-subject-lines\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Subject Lines<\/a><\/strong><br>This is your first chance to engage the subscriber with a particular campaign so spend some time crafting effective subject lines. Keep them short (generally less than 50 characters) and straightforward, but enough to pique the interest to entice them to click through to the message. Consider questions, \u201cresults\u201d, a call to action, benefits, etc. Consider split testing subject lines and\/or resending the message with a different subject line to non openers 24-48 hours later.<\/p>\n\n\n\n<p><strong>10.&nbsp;<a href=\"http:\/\/www.emaildelivered.com\/marketing-calendar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Review Your Email Marketing Plan<\/a><\/strong><br>We\u2019re going into the last month of Q1. If you don\u2019t have a plan for the rest of the year, it\u2019s time to put one in place for the remaining 3 quarters. This will help you plan around holidays and special events, affiliate promotions, launches and more. Fill in big launch dates first, then key holiday promotions, and then follow that with affiliate promos and smaller promotions and quality content drops (see #6).<\/p>\n\n\n\n<p>Coming soon, part 3!<\/p>\n\n\n\n<p>For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.<\/p>\n\n\n\n<p>Check out the 15 Tips to Improve Your Email Program in 2016 (1 of 3)&nbsp; here&nbsp;<a href=\"http:\/\/www.emaildelivered.com\/improve-your-email-program-part-1\/\">http:\/\/www.emaildelivered.com\/improve-your-email-program-part-1<\/a>. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is part 2 of our 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program. 6.&nbsp;Provide ValueUltimately, your goal is to make money with your list. 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