Many of our clients earn significant revenue from affiliate launches and affiliate promotions. With that, comes the potential for deliverability issues (short and long term).<\/p>\n\n\n\n
If you’re mailing a specific promotion and see an immediate drop in opens, then you may want to take a look at the promotion before sending out additional emails.<\/p>\n\n\n\n
Here are a few things to watch out for with your affiliate marketing\/launch promotions:<\/p>\n\n\n\n
1. Domains<\/strong><\/p>\n\n\n\n – – Even if you use a redirect, the destination URL is still important. If the domain has a bad reputation, your messages could wind up in the junk folder. You’ll want to check the domain reputation and even consider sending to an intermediate (presell) page to eliminate this issue.<\/p>\n\n\n\n If the promotion is big enough (both in profit potential and number of affiliates the product owner has promoting), this could be well worth the added effort.<\/p>\n\n\n\n 2. Content<\/strong><\/p>\n\n\n\n – – We’re all busy these days and that’s why marketers provide affiliate swipe. But the single biggest mistake you can make when sending out launch emails is to use the swipe as is.<\/p>\n\n\n\n One, the people on your list are on other lists too… So getting identical emails that say “I was JUST talking to Bob this afternoon and XXX” it starts to look suspect real fast.<\/p>\n\n\n\n Two, Too many identical emails cause red flags for the ISPs. If dozens of people are sending identical emails, then they start to look and feel like spam.<\/p>\n\n\n\n