{"id":715,"date":"2022-03-17T22:05:52","date_gmt":"2022-03-17T22:05:52","guid":{"rendered":"https:\/\/heathertankersley.com\/emaildelivered\/?p=715"},"modified":"2022-03-17T22:05:54","modified_gmt":"2022-03-17T22:05:54","slug":"email-is-still-king","status":"publish","type":"post","link":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/17\/email-is-still-king\/","title":{"rendered":"Email is Still King\u2026"},"content":{"rendered":"\n

This past year, at SXSW, we spent a good bit of time in sessions on growth hacking and development. Since then, a number of our team members has been following a number of panelists and speakers.<\/p>\n\n\n\n

This week, I came across a great case study – coupled with some important email reminders.<\/p>\n\n\n\n

The author, Tammy Camp<\/strong>, was ALL ABOUT analytics and tracking and has provided some good insight (and a few reminders) that are worth revisiting!<\/p>\n\n\n\n

* Focus on the small stuff<\/strong> – Look for small improvements week over week (as little as 2-5%). Lots of small tweaks result in big results!<\/p>\n\n\n\n

* Split test subject lines<\/strong> – this is old hat to most of us, but a good reminder. Use the “curiosity approach” and try to spark their imagination!<\/p>\n\n\n\n

* Deliverability<\/strong> – We already spend a lot of time focusing on deliverability and best practices in our weekly newsletters.<\/p>\n\n\n\n

*A\/B testing sequences<\/strong> – Try testing the order of your messages in your campaign sequences in order to increase open rates and engagement rates.<\/p>\n\n\n\n

Check out the full case study\/article below. There are lots of good little nuggets in it that are worth a quick read:<\/p>\n\n\n\n

http:\/\/500.co\/email-is-still-king-in-ecommerce-an-email-deliverability-wecret-weapon<\/a><\/p>\n\n\n\n

For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.<\/p>\n\n\n\n

To get more email marketing tips and tricks, including this article Email is Still King, visit http:\/\/www.emaildelivered.com\/blog\/. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.<\/p>\n","protected":false},"excerpt":{"rendered":"

This past year, at SXSW, we spent a good bit of time in sessions on growth hacking and development. Since then, a number of our team members has been following a number of panelists and speakers. This week, I came across a great case study – coupled with some important email reminders. 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