{"id":734,"date":"2022-03-18T19:15:07","date_gmt":"2022-03-18T19:15:07","guid":{"rendered":"https:\/\/heathertankersley.com\/emaildelivered\/?p=734"},"modified":"2022-03-18T19:15:08","modified_gmt":"2022-03-18T19:15:08","slug":"email-marketing-best-practices-refresher","status":"publish","type":"post","link":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/","title":{"rendered":"Email Marketing Best Practices Refresher"},"content":{"rendered":"\n<p>We want to cover just a few email marketing best practices &#8220;refresher&#8221;. Here are 5 items to review to make sure your email marketing adheres to best practices and complies with all applicable laws.<\/p>\n\n\n\n<p>1.&nbsp;<strong>Choose your from address wisely<\/strong>. The best from address is going to be a real email address. Ideally, this is an address that goes to a support mailbox or otherwise monitored box where people can reach a live human such as &#8220;support@&#8221;. We recommend changing your email address to either your name@ or support@, but not using a default catch-all type of address. There are&nbsp;<a href=\"http:\/\/www.emaildelivered.com\/from-address-can-help-or-hurt-your-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">h<\/a><a href=\"http:\/\/www.emaildelivered.com\/from-address-can-help-or-hurt-your-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">idden ways the \u2018from address\u2019 can help (or hurt) your email marketing<\/a>.<\/p>\n\n\n\n<p>2.&nbsp;<strong>Be sure to comply with Can-Spam by including a business address in the footer of your email messages.<\/strong>&nbsp;Not only is this the law, it&#8217;s a best practice and has some impact on what happens to your email messages. Here is the&nbsp;<a href=\"http:\/\/www.emaildelivered.com\/can-spam-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">list of the CAN Spam requirements<\/a>.<\/p>\n\n\n\n<p>3.&nbsp;<strong>Change the default unsubscribe text in your messages to something more &#8220;user friendly&#8221;.&nbsp;<\/strong>There are ways to&nbsp;<a href=\"http:\/\/www.emaildelivered.com\/unsubscribe-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimizing the unsubscribe process<\/a>.<strong><\/strong><\/p>\n\n\n\n<p>4.&nbsp;<strong>Always test your messages before you send.<\/strong>&nbsp;This will help you see any glitches in the copy, confirm delivery, and allow you to make edits to the copy, HTML, etc. Here are&nbsp;<a href=\"http:\/\/www.emaildelivered.com\/html-elements-to-test\/\" target=\"_blank\" rel=\"noreferrer noopener\">HTML elements to test.<\/a><\/p>\n\n\n\n<p>5.&nbsp;<strong>Keep your lists clean (and active).<\/strong>&nbsp;In other words, remove unopens regularly in order to keep only the active\/engaged subscribers getting your messages. This is playing a much more significant role in deliverability than ever before.&nbsp;<a href=\"http:\/\/www.emaildelivered.com\/unengaged-subscribers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here&#8217;s what you can do with unengaged subscribers.<\/a><\/p>\n\n\n\n<p>For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.<\/p>\n\n\n\n<p>To get the email marketing best practices refresher article visit\u00a0\u00a0<a href=\"http:\/\/www.emaildelivered.com\/email-marketing-best-practices-refresher\">http:\/\/www.emaildelivered.com\/email-marketing-best-practices-refresher<\/a>. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We want to cover just a few email marketing best practices &#8220;refresher&#8221;. Here are 5 items to review to make sure your email marketing adheres to best practices and complies with all applicable laws. 1.&nbsp;Choose your from address wisely. The best from address is going to be a real email address. Ideally, this is an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivered"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing Best Practices Refresher - EmailDelivered<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Best Practices Refresher - EmailDelivered\" \/>\n<meta property=\"og:description\" content=\"We want to cover just a few email marketing best practices &#8220;refresher&#8221;. Here are 5 items to review to make sure your email marketing adheres to best practices and complies with all applicable laws. 1.&nbsp;Choose your from address wisely. The best from address is going to be a real email address. Ideally, this is an [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/\" \/>\n<meta property=\"og:site_name\" content=\"EmailDelivered\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-18T19:15:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-18T19:15:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/03\/Email-Marketing-Best-Practices-Refresher.png\" \/>\n\t<meta property=\"og:image:width\" content=\"699\" \/>\n\t<meta property=\"og:image:height\" content=\"539\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"heathertankersley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/#website\",\"url\":\"https:\/\/heathertankersley.com\/emaildelivered\/\",\"name\":\"EmailDelivered\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/heathertankersley.com\/emaildelivered\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/03\/Email-Marketing-Best-Practices-Refresher.png\",\"contentUrl\":\"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/03\/Email-Marketing-Best-Practices-Refresher.png\",\"width\":699,\"height\":539},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/#webpage\",\"url\":\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/\",\"name\":\"Email Marketing Best Practices Refresher - EmailDelivered\",\"isPartOf\":{\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/#primaryimage\"},\"datePublished\":\"2022-03-18T19:15:07+00:00\",\"dateModified\":\"2022-03-18T19:15:08+00:00\",\"author\":{\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/#\/schema\/person\/a17f7a9a229313fa642355cfe9aa7428\"},\"breadcrumb\":{\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/heathertankersley.com\/emaildelivered\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing Best Practices Refresher\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/#\/schema\/person\/a17f7a9a229313fa642355cfe9aa7428\",\"name\":\"heathertankersley\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/heathertankersley.com\/emaildelivered\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d05b527651547b129bd354c4eb66cbcd0a7ff9e26efaaf664306bdaf4fc19d2b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d05b527651547b129bd354c4eb66cbcd0a7ff9e26efaaf664306bdaf4fc19d2b?s=96&d=mm&r=g\",\"caption\":\"heathertankersley\"},\"sameAs\":[\"https:\/\/heathertankersley.com\/emaildelivered\"],\"url\":\"https:\/\/heathertankersley.com\/emaildelivered\/author\/heathertankersley\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email Marketing Best Practices Refresher - EmailDelivered","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/","og_locale":"en_US","og_type":"article","og_title":"Email Marketing Best Practices Refresher - EmailDelivered","og_description":"We want to cover just a few email marketing best practices &#8220;refresher&#8221;. Here are 5 items to review to make sure your email marketing adheres to best practices and complies with all applicable laws. 1.&nbsp;Choose your from address wisely. The best from address is going to be a real email address. Ideally, this is an [&hellip;]","og_url":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/","og_site_name":"EmailDelivered","article_published_time":"2022-03-18T19:15:07+00:00","article_modified_time":"2022-03-18T19:15:08+00:00","og_image":[{"width":699,"height":539,"url":"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/03\/Email-Marketing-Best-Practices-Refresher.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"heathertankersley","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/heathertankersley.com\/emaildelivered\/#website","url":"https:\/\/heathertankersley.com\/emaildelivered\/","name":"EmailDelivered","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/heathertankersley.com\/emaildelivered\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/#primaryimage","inLanguage":"en-US","url":"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/03\/Email-Marketing-Best-Practices-Refresher.png","contentUrl":"https:\/\/heathertankersley.com\/emaildelivered\/wp-content\/uploads\/2022\/03\/Email-Marketing-Best-Practices-Refresher.png","width":699,"height":539},{"@type":"WebPage","@id":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/#webpage","url":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/","name":"Email Marketing Best Practices Refresher - EmailDelivered","isPartOf":{"@id":"https:\/\/heathertankersley.com\/emaildelivered\/#website"},"primaryImageOfPage":{"@id":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/#primaryimage"},"datePublished":"2022-03-18T19:15:07+00:00","dateModified":"2022-03-18T19:15:08+00:00","author":{"@id":"https:\/\/heathertankersley.com\/emaildelivered\/#\/schema\/person\/a17f7a9a229313fa642355cfe9aa7428"},"breadcrumb":{"@id":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/18\/email-marketing-best-practices-refresher\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/heathertankersley.com\/emaildelivered\/"},{"@type":"ListItem","position":2,"name":"Email Marketing Best Practices Refresher"}]},{"@type":"Person","@id":"https:\/\/heathertankersley.com\/emaildelivered\/#\/schema\/person\/a17f7a9a229313fa642355cfe9aa7428","name":"heathertankersley","image":{"@type":"ImageObject","@id":"https:\/\/heathertankersley.com\/emaildelivered\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/d05b527651547b129bd354c4eb66cbcd0a7ff9e26efaaf664306bdaf4fc19d2b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d05b527651547b129bd354c4eb66cbcd0a7ff9e26efaaf664306bdaf4fc19d2b?s=96&d=mm&r=g","caption":"heathertankersley"},"sameAs":["https:\/\/heathertankersley.com\/emaildelivered"],"url":"https:\/\/heathertankersley.com\/emaildelivered\/author\/heathertankersley\/"}]}},"_links":{"self":[{"href":"https:\/\/heathertankersley.com\/emaildelivered\/wp-json\/wp\/v2\/posts\/734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heathertankersley.com\/emaildelivered\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heathertankersley.com\/emaildelivered\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heathertankersley.com\/emaildelivered\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heathertankersley.com\/emaildelivered\/wp-json\/wp\/v2\/comments?post=734"}],"version-history":[{"count":1,"href":"https:\/\/heathertankersley.com\/emaildelivered\/wp-json\/wp\/v2\/posts\/734\/revisions"}],"predecessor-version":[{"id":736,"href":"https:\/\/heathertankersley.com\/emaildelivered\/wp-json\/wp\/v2\/posts\/734\/revisions\/736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heathertankersley.com\/emaildelivered\/wp-json\/wp\/v2\/media\/735"}],"wp:attachment":[{"href":"https:\/\/heathertankersley.com\/emaildelivered\/wp-json\/wp\/v2\/media?parent=734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heathertankersley.com\/emaildelivered\/wp-json\/wp\/v2\/categories?post=734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heathertankersley.com\/emaildelivered\/wp-json\/wp\/v2\/tags?post=734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}