{"id":757,"date":"2022-03-21T20:27:45","date_gmt":"2022-03-21T20:27:45","guid":{"rendered":"https:\/\/heathertankersley.com\/emaildelivered\/?p=757"},"modified":"2022-03-21T20:27:47","modified_gmt":"2022-03-21T20:27:47","slug":"useful-email-marketing-statistics","status":"publish","type":"post","link":"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/21\/useful-email-marketing-statistics\/","title":{"rendered":"Useful Email Marketing Statistics"},"content":{"rendered":"\n

Here are a few interesting email statistics that make sense to pay attention to when working on your email marketing strategy.<\/p>\n\n\n\n

– Email is 40 times more successful at acquiring new clients than either Facebook or Twitter<\/strong>. In fact, you are 6 times more likely to get a click-through from an email campaign than you are from a tweet<\/p>\n\n\n\n

– A third of marketers say their subscribers read emails on mobile devices at least 50% of the time.<\/strong> (Make sure your marketing funnels are optimized for mobile devices with shorter sales pages, easier offers, etc.)<\/p>\n\n\n\n

– 59% of marketers plan to increase their email marketing budgets in 2015.<\/strong><\/p>\n\n\n\n

– For 69.7% of US internet users, email is the preferred method of communicating with businesses.<\/strong><\/p>\n\n\n\n

– 70% of email readers open emails from a brand or company in search of a deal, discount, or coupon<\/strong>. (Think about special offers or promotions you can be offering to your subscribers)<\/p>\n\n\n\n

– E-mail has the highest conversion rate (66%), when compared to social, direct mail and more for purchases made as a result of receiving a marketing message.<\/strong><\/p>\n\n\n\n

– Personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings.<\/strong> (Consider using not only subscriber’s name, but also other data you collect from them when sending your campaigns. Send multiple versions based on audience segments)<\/p>\n\n\n\n

– Mobile clicks now account for almost 40% of all email clicks, a 10% Year-on-Year increase.<\/strong> The average revenue per mobile click equaled $0.40. This is more than double the desktop\u2019s average revenue per click, which amounted to $0.19.<\/p>\n\n\n\n

– Email marketers using responsive design saw a 40% higher CTO rate versus non-responsive marketing emails.<\/strong><\/p>\n\n\n\n

Source: http:\/\/www.invesp.com\/blog\/email-marketing-statistics\/<\/a><\/p>\n\n\n\n

For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.<\/p>\n\n\n\n

To get more email marketing statistics to help you with your email marketing strategy, visit http:\/\/www.emaildelivered.com\/email-marketing-statistics\/<\/a> . Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here are a few interesting email statistics that make sense to pay attention to when working on your email marketing strategy. – Email is 40 times more successful at acquiring new clients than either Facebook or Twitter. In fact, you are 6 times more likely to get a click-through from an email campaign than you are […]<\/p>\n","protected":false},"author":1,"featured_media":758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivered"],"yoast_head":"\nUseful Email Marketing Statistics - EmailDelivered<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heathertankersley.com\/emaildelivered\/2022\/03\/21\/useful-email-marketing-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Useful Email Marketing Statistics - EmailDelivered\" \/>\n<meta property=\"og:description\" content=\"Here are a few interesting email statistics that make sense to pay attention to when working on your email marketing strategy. – Email is 40 times more successful at acquiring new clients than either Facebook or Twitter. 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